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NIA is “Bright Purpose”
In Wales Nia is used as a feminine given name deriving from the Old Irish name Niamh, meaning "bright".
Nia is also an Afro-Asiatic name of Swahili origins used in the East African nations meaning "purpose".
NIA is Enlightened - Informed, mindfully experienced with a purpose to tread lightly on the earth, to leave the world a better, brighter place.
NIA is Human powered - Silent sports, More sustainable
Time is minimized as a factor for NIA - Participants move at their own pace. Focus on time can twist and corrupt adventure by inviting shortcutting, forcing dangerous decision making, deter teamwork and drive unhealthy competition.
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